The Story: Thoughtful listicles shine a light on themes you need to feature: job openings, your DEI leadership, tech trends, company culture, thought leadership, more.
The Strategy: Appeals to desirable mid- to senior-level candidates; helps meet your hiring and brand goals.
The Story: A profile of one leader or a key employee.
The Strategy: Introduces your diverse thought leadership to an audience that may not otherwise see it.
The Story: In-depth story in which one to three employees share the highlights of being part of your company.
The Strategy: Provides a rich understanding of your company so that qualified candidates “self select,” applying only to roles they know they’ll fit.
The Story: A fresh take on the “docu-style” video, capturing behind-the-scenes moments and real outtakes. It's as authentic as candidates want.
The Strategy: Candidates trust content in which employees tell their own stories.
The Story: A Built In host talks with and among three employees about your culture, ending with a creative lightning round. It's the best recruitment talk show you've never seen.
The Strategy: Captures the spirit of your company by showing rapport among your people — and a spirit of fun. Provides third-party credibility as an episode within a Built In series.
The Story: An at-a-glance page devoted to either your culture, DEI leadership, remote opportunities or products. Bite-size features include micro employee stories, testimonials, tech stack, benefits, location and jobs.
The Strategy: Scannable text to give readers all the info they need to become applicants.
Humans of HR: