positive. Authentic.

Employer Branding.

Users trust our content because we balance an unapologetically positive tone with the uncompromising authenticity of great storytelling.

[Article]

Employer Roundup.

The Story: Thoughtful listicles shine a light on themes you need to feature: job openings, your DEI leadership, tech trends, company culture, thought leadership, more.

The Strategy: Appeals to desirable mid- to senior-level candidates; helps meet your hiring and brand goals.

[Article]

Employer Story.

The Story: A profile of one leader or a key employee.

The Strategy: Introduces your diverse thought leadership to an audience that may not otherwise see it.

[Article]

Insider Spotlight.

The Story: In-depth story in which one to three employees share the highlights of being part of your company.

The Strategy: Provides a rich understanding of your company so that qualified candidates “self select,” applying only to roles they know they’ll fit.

[Video]

Behind the Tech.

The Story: A fresh take on the “docu-style” video, capturing behind-the-scenes moments and real outtakes. It's as authentic as candidates want.

The Strategy: Candidates trust content in which employees tell their own stories.

[Video]

United We Tech Series.

The Story: A Built In host talks with and among three employees about your culture, ending with a creative lightning round. It's the best recruitment talk show you've never seen.

The Strategy: Captures the spirit of your company by showing rapport among your people — and a spirit of fun. Provides third-party credibility as an episode within a Built In series.

[company profile]

Insider Page.

The Story: An at-a-glance page devoted to either your culture, DEI leadership, remote opportunities or products. Bite-size features include micro employee stories, testimonials, tech stack, benefits, location and jobs.

The Strategy: Scannable text to give readers all the info they need to become applicants.

Humans of HR:

Come together.

We've created a robust virtual community of TA professionals. These leaders come together to exchange knowledge, best practices and actionable insights during our webinars, online panel discussions and community chats.