In 2019, A Cloud Guru hired six people from Built In, which is Bechtel’s number 2 source for inbound leads behind her own career site. In April 2020, 343 candidates applied to A Cloud Guru through Built In Austin. This accounted for 16% of the company’s applicant pool.
Bechtel calls out her mid-February 2020 Built In event as a stand-out for driving talent. During the event, her team added 44 attendees to their CRM. One of those attendees, a graphic designer, reported for duty in mid- May.
“With other platforms, I feel like I’m paying just to pull ads off of my career site page,” she says. “Of all the platforms I invest in, the ROI from Built In Austin is easily, without a doubt, the highest.”