A Brand Blueprint

How to Build a Brand That Wins Customers and Candidates

A compelling brand story can boost sales, turn customers into promoters and lower the cost to acquire key roles. To be successful, your strategy should cater to candidates and consumers alike. In fact, neglecting to keep both groups in mind when branding specifically for marketing or recruiting efforts makes your strategy half as effective and twice as expensive. Use this guide to identify points of intersection between consumer and employer branding to optimize your efforts.

What you'll learn

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