The Power of Teamwork

How Marketing and People Teams Can Work Together

Your story — who you are and what you stand for — should be the backbone of your branding strategy, especially today when both candidates and customers evaluate organizations on more than just product offerings. Putting your marketing and talent acquisition teams’ efforts toward a single strategy makes branding twice as effective and half as expensive. Use this guide to learn how to develop a strong working relationship and create a collaborative brand strategy.

What you'll learn

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