AI is changing how candidates discover and evaluate companies, and most teams don't know where they're visible or how to improve it.
See how your employer brand appears across AI tools and search, and understand how candidates are discovering and perceiving your company.
A preview of your free Employer Reputation Report.
See how your company shows up across AI & search.
AI now shapes a candidate's first impression of your company, and the picture it paints is often wrong.
of talent leaders say AI now influences how candidates discover employers
are confident their brand is accurately represented in AI results
worry candidates see outdated or inaccurate info about their company
Source: Built In, 2026 State of Employer Reputation & Visibility (survey of 162 talent & HR leaders).
Built In has put us in front of exactly the right audience. Through their platform and content, we've become a familiar and trusted brand with engineers, data scientists, and GTM professionals.
Built In gave us a place where we can actually highlight who we are and show people — but also point people to that when they're asking.