Candidates are using AI and search to discover jobs, research employers and decide where they want to work. And those experiences are shaped by signals from across the web, including two important sources you control: your job descriptions and careers site.
Use these checklists to make both clearer, more consistent and more useful to candidates, search engines and AI platforms.
Give every open role a better chance of being found.
Your job descriptions do more than advertise open roles. They send current signals about where you're hiring, the skills you need, how your teams work and what employees can expect.
Clear, accurate job descriptions can help the right candidates discover relevant opportunities and give AI and search better information to work with when candidates research your company.
Skip inflated titles, vague culture claims and copy-and-paste company boilerplate that doesn't help someone understand the opportunity. Most importantly, don't let your job postings contradict what candidates can find on your careers site, employer profiles or other sources.
A strong job description works harder when the right talent can find it. Built In distributes your jobs through our third-party authority, helping your open roles earn greater visibility across AI, search and the places candidates are looking.
Book a DemoMake the questions candidates are asking easy to answer.
Your careers site is one of your best opportunities to give candidates clear, firsthand information about what it's like to work at your company.
But candidates aren't always starting there anymore. They're asking search engines and AI platforms about your culture, benefits, flexibility, growth opportunities and hiring process. The clearer and more complete your careers content is, the stronger the information those systems have to work with.
Avoid generic employer-brand language that could describe any company, outdated pages that no longer reflect reality and conflicting information across your site. More content isn't automatically better. Clearer, fresher and more specific content is.
Your careers site is the foundation of your employer story. Built In helps amplify that story beyond your own site, turning the information that matters most to candidates into credible content and distributing it through our third-party authority across AI, search and the places talent is researching employers.
Book a DemoOptimizing individual pages is only part of the job. Candidates and AI encounter information about your company across your careers site, job postings, Built In, LinkedIn, review sites, media and other sources.
Your owned channels establish what you say about yourself. Independent sources can add credibility, context and reach. When those signals reinforce one another, candidates get a clearer and more trustworthy picture of your company.
Before you're done, compare your highest-priority sources:
Built In helps your employer story travel further. By amplifying the story you've established on your careers site and distributing your jobs through Built In's third-party authority, you can increase visibility across AI, search and the places talent is looking, helping more of the right candidates discover, consider and choose you.
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