Built In Webinar
AEO & GEO for Talent Leaders: Your Questions, Answered
August 5 at 12:00 pm CT
AEO and GEO are quickly becoming part of the employer brand and talent acquisition conversation as candidates increasingly use AI to discover, research and evaluate employers. But most EB and TA teams are still trying to understand what these concepts actually mean in practice and how they apply to the candidate journey.
This webinar is a Q&A panel built around real questions from talent acquisition and employer brand practitioners. Built In experts will break down the fundamentals of AEO and GEO, what AI tools are paying attention to and how hiring teams can start improving visibility, accuracy and narrative control in AI-driven search.
In this session, you’ll learn:
- How AEO and GEO differ from traditional SEO, and how candidates are using AI tools to research employers
- What AI may be looking at across your careers site, job posts, social content, employee reviews and third-party employer brand profiles
- What EB and TA teams can do now to improve visibility, credibility and accuracy in AI-generated answers
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