Winner Resources
Congratulations, You’re On The List!
Built In’s Best Places to Work 2021.
Best Places to Work recognizes top employers across the country, featuring those who go above and beyond for their people, measuring benefits, support, culture programs and initiatives. As a featured employer, you’ve joined the ranks among some of the biggest names in tech.
The lists are now live.
Please leverage the resources below to promote your award.
Congratulations, and thank you for being part of our community.!
Award Assets.
Download social images, award badges and email signature logos to show off your 2021 Best Places to Work award. Click your location from the list below to download the award assets.
Social Media Guide.
Share the good news on social media. Download this guide for sample social media copy, hashtags to use and more.
Press Release Template.
Share the news with your network. Download our template to get started writing your own press release.
Create Custom Imagery.
Follow our Custom Image Best Practices for logo usage and instructions on how to create your own images.
Create Your Custom Award Link.
Your custom URL makes it possible to send viewers directly to your company on the Best Places to Work list.
Use it to hyperlink your awards badge and email signature icons, and include it in your social media posts to link directly to your company’s feature when promoting your award.
*Note: Custom URLs are not available for the Best Large Companies to Work For and Best Remote-First Places to Work lists.
How To Make The Most Of Your Win.
- Ensure your Company Profile is up to date on Built In. This list — and the companies featured — receive a significant amount of traffic from local talent. Put your best foot forward to capture their interest.
- Promote your Best Places to Work award across your social media channels, particularly those targeted towards attracting new talent. Use our hashtag #2021BuiltInBest, too.
- Include BPTW 2021 awards badge(s) on your website and careers page to show potential candidates that you’re a great place to work. NOTE: Please wait until January 7, 2021 to use your badges, and ensure they link back to the Best Places to Work list.
- Add BPTW 2021 email signature icons to increase sourcing response rates. NOTE: Please wait until January 7, 2021 to use your badges, and ensure they link back to the Best Places to Work list.
- Put out a press release about your placement on the list as a way to share your people-related initiatives for 2021. NOTE: Please wait until January 7, 2021 at 8 a.m. CST to distribute any press releases. Use our template to get started, and follow Built In’s PR guidelines before making a release.
