AI is changing how candidates discover and evaluate employers, and most companies aren’t keeping up. Today, candidates turn to AI first to decide where to apply, what companies are like and which opportunities are worth pursuing. But while 91% of talent leaders say AI influences candidate discovery, only 33% are confident their employer brand is accurately represented. That gap is quickly becoming a competitive disadvantage.

In this webinar, we’ll break down what this shift means for your hiring strategy and how leading companies are adapting. You’ll get key insights from Built In’s 2026 Employer Reputation & Visibility Report, plus a look at how Toast evolved Built In into a strategic engine for brand, content and pipeline growth driving higher-quality candidates and supporting global expansion.

In this session, you’ll learn: