Recruitment Is Marketing: Brand vs Employer Brand

Recruitment is marketing

Brand vs Employer Brand Spend.

Built In CEO, Maria Karis, highlights how recruitment teams can secure more budget by adopting marketing strategies, prioritizing employer branding, leveraging CRMs, and improving ROI measurement beyond outdated ATS data.

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Built In is the only AI-powered recruitment platform that brings together employer brand insights, AI-optimized content and hiring solutions.