Our Audience - Built In for Employers

Your edge

Our Audience.

Many of the millions of professionals who visit Built In monthly aren't active job seekers, so you won't find them on career sites. Instead they are learning about the tech industry or seeking professional development. We help you get in front of this audience and launch their journey from reader to candidate to new hire.

About Our

Engaged Audience.

Millions

Of Monthly Site Visits

34%

Software Engineering
& Data Science Professionals

85%

Users Open to Remote Work

Our Audience. Your Hires.

Having read Built In's content about your culture, tech and people, candidates who apply to your roles are informed and interested in what you have to offer. This is why we're known as a top source of qualified inbound applicants.

Average Years Work Experience

1 %

Average Female Visitors Across All Sites

1 %

In Mid-To Senior-Level Roles

professionals You need to Meet. Right Here.

Software Engineering + Data Science

34%

Operations

24%

Product + Design

15%

Sales

14%

Marketing

14%

HR + Finance

2020 National audience data

Where our Candidates come from.

Woman

50%

Man

42%

Non-binary

Trans

LGBTQ+

15%

diversity, equity + inclusion.

Hispanic or Latinx

11%

Black

21%

Asian

10%

Multiracial

White

47%

Authentic Content, Rich stories.

"Other content platforms feel generic. When Built In tells stories, it feels more real, and that gives it credibility. We’ve been able to showcase our tech team, leadership and even how we’re building collaboration. The variety sets Built In apart."

Ricky Tiscareno | Director of Talent Acquisition

Humans of HR:

Come together.

We've created a robust virtual community of TA professionals. These leaders come together to exchange best practices and actionable insights during our webinars, online panel discussions and community chats.