Prolaio × Built In — Customer Story
Customer Story

Building
Visibility in a Major Healthtech Hub.

How Built In helped Prolaio build its digital presence through authentic storytelling and boost its online reputation, making it easier for the company to find Chicago-based tech talent with the expertise and background needed to bring life-saving cardiovascular clinical intelligence to patients faster.

Prolaio Prolaio ~100 employees Chicago Healthcare Technology Founded 2022
What Built In delivered for Prolaio
Source: Built In platform analytics · 2025–2026
★ Flagship result
80+
AI Reputation Score surged to over 80, reflecting a stronger employer brand presence across the channels shaping AI driven talent discovery
▲ The Goal
Attract specialized engineering talent in a hyper-competitive market without spending every sourcing call just explaining who Prolaio is.
Candidate behavior
Technical job seekers consistently reference Built In articles and the company’s Built In profile during interviews, arriving informed and enthusiastic about Prolaio’s mission and culture.
Digital presence
An immersive strategy including custom articles highlighting Prolaio’s culture and total rewards transparency amplified the company’s digital presence across key discovery channels.
Key Term AI Reputation Score: How positively AI models describe your company across topics candidates care about the most.
01 · The Challenge

Board-level prestige. Zero street visibility.

Prolaio had already established technical credibility under its parent company, Kardigan, following the high-profile acquisition of Physiq. But as it looked to aggressively expand its specialized engineering teams in Chicago, the team realized that prestige at the board level didn’t automatically translate to visibility in a highly competitive market.

Without a recognized cultural presence on public employer platforms, Prolaio risked losing top-tier data science and engineering talent to established biotech giants and well-funded software firms. Simply posting jobs wasn’t enough; the team was spending unsustainable time manually pitching the company’s legitimacy on every single sourcing call.

Prolaio needed a way to authentically showcase its culture, control its narrative, and scale visibility while keeping its lean recruitment team focused on high-touch talent acquisition. Partnering with Built In became the clear solution to reach top tech talent in one of the country’s most active healthtech hubs.

Before Built In
Hidden
No recognized cultural presence on public employer platforms. Top data science and engineering talent gravitated toward established biotech giants and well-funded software firms. Every sourcing call required manually pitching the company’s legitimacy from scratch.
With Built In
80+
Employer brand presence strengthened across the channels shaping AI-driven talent discovery. Candidates arrive informed, citing Built In articles and employee testimonials.
Built In gave Prolaio a centralized home for its employer brand story and a trusted destination for candidates to explore company culture and mission.
Why traditional channels fell short
Public review platformsNo footprint
Cold SourcingTime-intensive
Job Board PostingsLow signal
Word of MouthLimited
What Built In resolved
Employer brand visibility in ChicagoBuilt
Authentic cultural narrativeOwned
Candidate self-discoveryActive
Manual sourcing relianceReduced
AI Reputation ScoreStrong
02 · The Solution

A consistent, credible narrative for candidates.

Prolaio partnered with Built In to bring its technical employer story to life and create a more consistent, credible narrative for candidates. Built In’s Content Studio and optimization suite transformed real employee experiences into targeted branded content that resonated deeply with engineers, data scientists and clinical innovators.

Together, Built In and Prolaio developed an immersive strategy that included custom article features and total rewards transparency. Simultaneously, Prolaio capitalized on Built In’s modern talent discovery capabilities by deliberately fine-tuning its benefits verbiage and profile tabs to align with algorithmic requirements.

What the partnership included
Insights
  • AI Employer Reputation
  • AI Employer Reputation in Chicago
Actions
  • AI Optimized Company Profile
  • Employer Brand Articles
  • Total Rewards Transparency
The core shift
Narrative control70%
Cultural authenticityHigh
Candidate self-discoveryActive
Content production liftMinimal
03 · The Results

A highly recognizable employer brand.

With Built In, Prolaio built a highly recognizable employer brand that reached its exact target audience, turning passive readers into highly engaged prospects — and giving its lean recruitment team the credibility to compete for specialized talent without starting from scratch on every call.

What got better

+Strengthened the external signals that help candidates, search engines and AI tools better understand Prolaio as an employer
+Reduced the time recruiters spent on manual brand-building during sourcing, allowing the team to focus on high-touch talent acquisition

How it happened

→A stronger AI Reputation Score and optimized profile placed Prolaio in front of the right candidates across the channels shaping modern talent discovery
→Custom articles and employee testimonials on Built In gave job seekers an authentic view of Prolaio’s mission and culture before they ever spoke to a recruiter
Healthcare Technology Careers Data Science Jobs Chicago Clinical Intelligence Technology Engineering Jobs Chicago Health Tech Startups Chicago AI Employer Reputation Prolaio Culture
04 · In Prolaio’s Own Words

Steven Cha, Director of Talent Acquisition.

Director of Talent Acquisition Steven Cha, who leads Prolaio’s recruitment strategy, highlights the challenge, the solution and the impact.

The Challenge
On the need for increased visibility and an authentic employer brand“We’re trying to grow our presence in Chicago especially when it comes to hiring, but when we’re trying to compete with some of the other startups in health tech, they have nothing to compare us to. Being able to show candidates who we are, what we’ve accomplished and hear directly from our employees about what makes Prolaio a great place to work has been incredibly valuable.”
Prolaio needed more than job postings. It needed a platform that could authentically showcase its culture and control its narrative at scale.
The Solution
A heightened influx of informed tech talent“Candidates have told us, ‘I came across Prolaio on Built In, and it gave me a great impression of the company and its culture.’ … I’m happy that candidates have mentioned our content. It’s definitely helped increase our visibility.”
Built In became the go-to destination: a credible content library that candidates explore on their own. No manual pitching required.
The Impact
Increased awareness of Prolaio’s mission among top tech talent“It goes a long way in being able to tell the story of who we are to people on the outside looking in … I’ll always be an advocate for Built In.”
AI Reputation Score surged to 80+. Candidates arrive informed and enthusiastic about the mission.
builtin.com/company/prolaio
Prolaio ProlaioHealthcare Technology · Chicago
★ Employer Brand Partner Built In since 2025
80+AI Rep Score ~100Employees
View Prolaio’s live Built In profile ↗
Content driving Prolaio’s employer brand
All quotes attributed to Steven Cha, Director of Talent Acquisition at Prolaio. Employer brand articles and employee spotlights were produced by Built In’s Content Studio as part of Prolaio’s ongoing employer brand partnership.
The Return

Visible.
Trusted.
Chosen.

With Built In, Prolaio gave passive talent a seamless way to research its mission, culture and workplace experience before entering the recruitment funnel. With an elevated employer brand and increased AI Reputation Score, Prolaio resonates more deeply with the tech talent needed to drive its mission, enabling the company to continue scaling its clinical intelligence technology.