monday.com is a Work Operating System (Work OS) that democratizes the power of software so organizations can easily build software applications and work management tools to fit their every need.
monday.com is a Work Operating System (Work OS) that democratizes the power of software so organizations can easily build software applications and work management tools to fit their every need.
monday.com has been helping companies collaborate more effectively since 2012. Since then, it has undergone massive growth, from acquiring over 18,000 customers in its first three years, to launching renowned global conferences and reaching unicorn status by 2019.
The company is seen as a sought-after employer in Israel, where it’s globally headquartered, however it was challenging to replicate this candidate recognition when expanding its offices to the United States. “It was extremely challenging for candidates to know who we are as a company — not just a platform — and what it was like to work for us,” said Kimberly Singh, monday.com’s Talent Acquisition Team Lead.
“I would join different Slack and networking groups in an effort to push as much about our employer brand out there as possible in new locations where we were looking to grow, but I struggled to find a central space where candidates could go for that kind of information,” Singh adds.
To support their expansion and cultivate awareness among candidates as an employer of choice, monday.com needed a partner with comprehensive offerings that wouldn’t complicate the team’s workflow. For a solution, they turned to Built In.
Already a partner in New York, monday.com leveraged Built In’s national expansion to support their own hiring needs. “We’ve been making a huge push around employment branding recently,” says Mike Lamm, VP of People, North America. “As a global company headquartered in Israel where our employer brand is very strong, we utilize many different platforms and resources to get our story out there in the U.S.,” Lamm adds. “We want candidates to know how amazing our product is, and how great our culture is, and what it’s like to work here. Built In has been a really great resource to amplify our voices.”
monday.com leveraged Built In’s branded content and company profile to highlight employees from across the organization and recruit new talent. Because the majority of U.S. employees sit in client-facing roles, monday.com first focused on producing content that specifically catered towards sales professionals. “We started to shift this strategy, though, to feature more members of our team and be a little bit more employee-centric,” says Singh.
“Content is impactful from a branding perspective, but it also has a positive effect internally,” adds Lamm. “Not everyone is comfortable being featured in an article, but for those employees that are, they get really excited about it,” he adds.
Not only has Built In made it easy for monday.com to pivot its strategy as needed, but the content creation process couldn’t be simpler. Singh and Lamm appreciate Content Manager and the ease with which they can enroll and participate in premium content offerings. “It’s impactful, and it’s accessible,” says Lamm. “We don’t have to pitch our ideas to a media group, work with publishers and go through all these approval processes. Instead, someone on our team can send me a few topics to review and discuss potential interviewees, and then the article is done in a month’s time.”
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