Content Studio

Always-On Content Converts Candidates

Build Awareness Through Owned & Earned Content in A Single Platform.

Built In’s Content Studio uniquely provides the platform you need to build always-on, trusted content – both owned and earned – to create awareness with high-quality candidates.

Make Your Culture Stand Out

72% of Tech Workers are Considering Quitting Their Jobs

Source: TalentLMS

How Do You

Create Awareness Around Your Brand

Engage Top Candidates and Retain Your Star Performers.

Employer branding through your plan:

Earned media opportunities to drive traffic to your profile:

Employer Branding

How we tell your story.


Employer Roundup.

The Story: Thoughtful listicles shine a light on themes you need to feature: job openings, your DEI leadership, tech trends, company culture, thought leadership, more.

The Strategy: Appeals to desirable mid- to senior-level candidates; helps meet your hiring and brand goals.

Coworkers on Desktop Reading Built In Pax8 Insider Spotlight


Insider Spotlight.

The Story: In-depth story in which one to three employees share the highlights of being part of your company.

The Strategy: Provides a rich understanding of your company so that qualified candidates “self select,” applying only to roles they know they’ll fit.


Employer Snapshot.

The Story: An easily digestible feature showcasing a member of a Premium Employer’s team, recent projects, company culture, and thought leadership.

The Strategy: Candidates trust content in which employees tell their own stories.


United We Tech Series.

The Story: A Built In host talks with and among three employees about your culture, ending with a creative lightning round. It's the best recruitment talk show you've never seen.

The Strategy: Captures the spirit of your company by showing rapport among your people — and a spirit of fun. Provides third-party credibility as an episode within a Built In series.


Insider Page.

The Story: An at-a-glance page devoted to either your culture, DEI leadership, remote opportunities or products. Bite-size features include micro employee stories, testimonials, tech stack, benefits, location and jobs.

The Strategy: Scannable text to give readers all the info they need to become applicants.

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