Brand impressions — positive and negative — are often made in times of duress. Companies must strike a delicate balance between keeping their brands top of mind while also being sensitive to what their audience is going through. Storytelling can help you do that. This guide shares the most impactful strategies for telling your brand story in turbulent times using real-world examples and tips for success. Download this guide now to reposition your storytelling strategy and get back to the heart of your brand.