InterSystems × Built In — Customer Story
Customer Story

No Longer
the Best-Kept Secret.

How Built In helped InterSystems scale its technical recruitment efforts and take control of its cultural narrative, resulting in 25 documented direct hires filling the most hard-to-fill, complex technical roles, significant mid-funnel influence and heightened brand awareness.

InterSystems InterSystems ~2,000 employees Boston Healthcare Technology Founded 1978
What Built In delivered for InterSystems
Source: Built In platform analytics · 2025–2026
★ Flagship result
25
documented direct hires traced to organic Built In discovery since the 2020 ATS migration
74%
of Built In hires fill hard-to-fill engineering and development positions
2019
partner since, with 6+ years of consistent employer brand growth in Boston
Candidate behavior
Candidates consistently reference Built In articles and the company's Built In profile during interviews, utilizing the platform's multi-year content history as vital validation while evaluating formal offers.
Market position
Transformed the company's market position from “best-kept secret” to highly-credible tech employer.
01 · The Challenge

"The best-kept secret in town."

For decades, InterSystems prided itself on its low-profile operations and exceptional product stability — an internal identity often summarized as being “the best-kept secret in town.” But as the company looked to rapidly scale its core engineering, development and advanced sales teams, the talent acquisition group realized that an invisible public brand acted as a direct barrier to growth.

In hyper-competitive tech hubs like Boston, elite technical talent naturally gravitated toward flashy startups or heavily branded, consumer-facing tech giants. Traditional outbound platforms like cold LinkedIn sourcing were yielding diminished returns, requiring recruiters to expend immense energy simply introducing the basic company premise and technical stack to passive candidates.

Because InterSystems possesses a distinct workplace culture — intellectually rigorous and stable, without the loud “startup noise” or expected late-night foosball games — existing public review platforms offered only a partial view of what it is like to work at the company. InterSystems needed a dedicated space to tell a fuller, more authentic employer brand story across multiple channels, one that would resonate with the mature, top-tier technologists it was trying to reach.

Before Built In
Hidden
No scalable employer brand in Boston. Elite technical talent gravitated toward flashy startups or heavily branded tech giants. Cold LinkedIn sourcing yielded diminishing returns, with recruiters spending immense energy just introducing the company premise to passive candidates.
With Built In
25
25 documented direct hires, with 74% filling the hardest-to-fill engineering and development roles. Candidates now self-research InterSystems on Built In and arrive in interviews already familiar with the culture and technical depth.
Built In gave InterSystems a centralized home for its employer brand story — a trusted destination for candidates to explore company culture on their own terms.
Why traditional channels fell short
Cold LinkedIn SourcingDeclining
Glassdoor ReviewsSkewed
Job Board PostingsLow signal
Word of MouthLimited
What Built In resolved
Employer brand visibility in BostonBuilt
Authentic cultural narrativeOwned
Hard-to-fill engineering roles25 filled
Cold outreach relianceReduced
Candidate self-research on Built InConsistent
02 · The Solution

A centralized home for the employer brand story.

InterSystems partnered with Built In to dismantle its invisible employer status and build a trusted destination for candidates to explore company culture. Built In’s Content Studio transformed InterSystems’ deep engineering challenges and employee stories into polished, branded narrative assets that resonated with serious tech professionals.

What the partnership included
Insights
  • AI Employer Reputation
  • AI Employer Reputation in Boston
Actions
  • AI Optimized Company Profile
  • Employer Brand Articles
  • Top Companies Industry Lists
The core shift
Narrative controlOwned
Cultural authenticityHigh
Candidate self-discoveryActive
Content production liftMinimal
03 · The Results

From invisible to recognized employer brand.

Through its sustained partnership with Built In, InterSystems helped increase visibility beyond its best-kept secret reputation, cultivating a highly credible and visible employer brand among top-tier regional and global tech professionals.

What got better

+Improved AI-powered reputation score
+A centralized location for sharing information regarding culture
+More targeted vertical pushes aligned to live hiring initiatives

How it happened

→Designed an authoritative Built In company profile that explicitly showcases its three distinct enterprise product suites and operational balance
→Aligned its editorial calendar directly with live corporate initiatives, focusing heavily on developer and engineering highlights during technical scale-ups, and seamlessly shifting the focus to high-volume sales recruitment when expanding corporate revenue
→Integrated data insights from Built In's top companies lists and reputation metrics to understand how modern candidates — and advanced AI job-search models — synthesize and view their workplace online
Best Tech Companies in Boston Healthcare IT Companies Enterprise Software Jobs Boston Software Engineer Jobs Boston Healthcare Technology Careers Top Medical Technology Companies Developer Jobs Boston IRIS Data Platform
04 · In InterSystems' Own Words

Erin Dacyczyn, Talent Operations Manager.

Talent Operations Manager Erin Dacyczyn, who helps guide InterSystems’ talent recruitment strategy, highlights the challenge, the solution and the result.

The Challenge
On being a "best-kept secret" brand"The company always would pride itself on and kind of joke, 'Oh, we're the best-kept secret in town.' And it's like, well, from a recruiting perspective, that's not helpful to be the best-kept secret."
InterSystems needed more than applicants. It needed a platform that could authentically mirror its true workplace experience to mature, top-tier technologists.
The Solution
On having a centralized hub for employer branding content“When technology works as it should and enables people to do their best work, that’s success … Built In gave us some place where we can actually highlight who we are and show people, and also then point candidates to that when they’re asking.”
Built In became the go-to destination: a credible, multi-year content library that candidates explore on their own before and after applying. No cold outreach required.
The Result
On creating a highly credible and visible employer brand“We definitely have candidates mention, ‘Oh, I saw this on your Built In page,’ or, ‘You know, after I applied I started looking into you guys more because I had no idea who you were,’ and they will specifically reference stuff that they’ve seen on Built In. We’ve constructed the messaging of it to be the most accurate reflection of who we are, so we know that they’re getting the right information when they’re looking into who we are at the top-of-funnel stages.”
25 direct hires. 74% in hard-to-fill engineering roles. Candidates arrive informed and pre-qualified.
builtin.com/company/intersystems
InterSystems InterSystemsHealthcare Technology · Boston
★ Employer Brand Partner Built In since 2019
25Direct Hires 74%Eng / Dev 6+Years on Built In
View InterSystems’ live Built In profile ↗
Content driving InterSystems' employer brand
All quotes attributed to Erin Dacyczyn, Talent Operations Manager at InterSystems. Employer brand articles and employee spotlights were produced by Built In's Content Studio as part of InterSystems' ongoing employer brand partnership.
The Return

Visible.
Trusted.
Chosen.

By shifting away from traditional, short-sighted job postings and leaning into structured, narrative-driven employer branding, InterSystems ensured it was no longer a secret — becoming a familiar, trusted and competitive employer of choice for the next generation of technical innovators.