Both consumers and job seekers take more than just product offerings into consideration when evaluating brands, especially in today's climate. Given this fact, your branding efforts shouldn't be done in silos. Rather than dividing your brand into consumer- and candidate-facing categories, enhance your efforts by combining marketing and talent acquisition strategies. Doing so will make your branding twice as effective and half as expensive. Download this on-demand webinar to hear from experts on how you can build a more collaborative and effective branding strategy.