Companies in the hospitality industry are digitizing both the services they use and provide at a lightning pace. They need tech talent now to power this digitization. However, many candidates today don’t see hospitality companies as viable places to have a fulfilling tech career.

To change these perceptions, hospitality companies need to understand and invest in effective employer branding strategies.

In this playbook, we’ve laid out a step-by-step, repeatable process that recruiters can use to build the content they need to attract tech talent. Use this playbook to showcase why your hospitality organization can be just as fulfilling as the hottest Silicon Valley giants.