Candidates want to understand who an employer is, how their values align with their own and much more before taking the time to apply. And stories is how employers can make this connection with candidates.

Our insights will help give your company direction on what topics you should talk about to gain a candidate’s attention. These topics will help you narrow your content strategy and only invest in subjects they will care about based on where they are in their candidate journey. We also offer a number of content ideas businesses can use to grab the attention of candidates.