Built In Webinar
AI Employer Brand Reputation:
Shape and Score Your Brand Perception
November 20 at 12:30 pm CT
Job seekers now use AI Search like ChatGPT, Gemini, and Perplexity to discover and evaluate employers. That means AI is now the largest interpreter of your employer brand. Built In turns that interpretation into the industry’s first, actionable metric: your EBR Score. Your EBR Score reveals exactly how AI perceives your company across seven hiring-critical pillars.
Join Built In Founder & CEO Maria Katris for an overview of how AI Search is rewriting the candidate journey and how to understand and use your EBR score to shape your employer brand. Learn which branding signals impact and move AI perception, and how Built In’s platform can help you improve visibility, credibility, and trust in AI tools.
In this session you will learn:
- How AI search shapes how talent discovers and evaluates your company.
- What an EBR Score measures and why it matters in the new hiring landscape.
- How to use your EBR Score to strengthen your brand perception and attract the right candidates.
Our Speakers.
Webinar Starting In
RSVP Now
Can’t make it? Register anyway and we’ll send you a recording of the discussion.
While you wait...
Catch Up On Our Past Webinars.
Our webinars and livestreams create an open forum for the transfer of knowledge among talent acquisition professionals.
