Recruiting in the e-commerce industry is not for the faint of heart, especially after the rush of digitization in the industry because of COVID-19.
While the industry is still booming with almost limitless potential, the competition for top talent is now through the roof, making it more difficult than ever to find, connect with and hire elite candidates.
As with most obstacles in life, the best way to overcome this challenge is to better understand what you’re up against and seek a little inspiration from other people that have found success.
In that spirit, we’ve created this guide to provide a primer on the e-commerce industry, identify the most in-demand e-commerce roles and cover a few examples of e-commerce companies that are nailing recruitment.
E-Commerce is on the rise as consumers opt for the convenience and safety of online shopping over going to a store in person. These new purchasing habits have shone a light on how much consumers value convenience and digital options to fulfill their shopping needs.
Thanks to low barriers to entry and relatively affordable shipping costs, e-commerce companies are popping up all over the world. This is good news from a business perspective, but it also means you’re competing for talent on a global scale. Market research firm CB Insights mapped the e-commerce industry by country to paint a more complete picture.
Image via CB Insights
With plenty of money available, successful e-commerce companies are able to grow at breakneck speed, placing further pressure on the labor market.
Image via CB Insights
To successfully recruit in the e-commerce space, you must first understand the supply and demand fundamentals driving the sector’s labor market. We analyzed e-commerce job data from seven of our local communities to better understand the trends driving the marketplace today.
At the highest level (we’ll go into more detail below), we found that five disciplines account for more than 75 percent of the open roles in the e-commerce industry, making them the most in-demand positions.
Of course, software engineering is a broad discipline that encapsulates a wide array of unique sub-traits, so we dug a little deeper to determine the most in-demand languages and frameworks as indicated by their inclusion in job descriptions:
-Python – 22.34%
-Java – 22.29%
-Ruby – 16.04%
-Linux – 14.47%
This is validated by our data, which found nearly 14 percent of the open roles in the e-commerce space are for sales positions.
As with software engineering, we were able to dig deeper to determine which specific roles are the most in demand:
-Sales Development Representative
Again, we examined the broader category in depth to identify the most in-demand skill sets and found the following results:
– Analysis + Reporting
– Data Engineering
– Business Intelligence
As told, nearly 11 percent of the open roles in the e-commerce industry are for marketing positions. Given the transactional nature of e-commerce, this should come as no surprise. Afterall, a steady stream of new customers is critical to the success of most e-commerce companies.
A company’s tech stack is a big factor for technology candidates when choosing their next employer. The RealReal leans into this fact by sharing the technology it uses within the organization. This gives candidates a quick way to assess whether or not they want to apply for a role at the company.