“If you want to compete with companies who are vying for the same talent, you have a better shot of getting them through Built in Colorado,” says Schooley. “A job seeker on Built In Colorado is looking for more than a job. They’re looking for something permanent. They’re looking for a home where they can grow, and that’s what we want in the people we hire.”
From March to October 2018, Pax8 hired 100 people, 35% of whom track back to Built In Colorado. By contrast, 18% of the 100 hires came through a competing platform.
Schooley points out spikes in viewership from Built In to its jobs and profile. At the end of October, Pax8’s Spotlight initiated an uptick in views. This upward trend persisted through December when Pax8 held a Built In Brews and hit a new peak: Article views jumped from 7,027 to 9,058. Job views increased from 3,000 to 8,200.
“Like, that’s significant,” says Schooley. “That’s crazy!”
As a company that believes in the power of branding, that kind of visibility will set Pax8 apart, says Schooley. “If we go out to the park in a Pax8 shirt, we want people to see the shirt and say: ‘I’ve heard of you guys.’ When we see those jumps, we know that what we’re doing with Built In Colorado is working.”
Moving into 2020, in Q1 alone, Built In hires represents 10% of those brought on thus far.