Built In Workshop
Closing the Attribution Gap:
The Future of Employer Branding
September 25 at 12:00 pm CDT
Recruitment is now marketing, but a critical piece of the puzzle is missing – attribution.
In today’s talent market, leaders are challenged to not only build strong employer brands but to quantify the impact of their efforts.
What if you could pinpoint exactly where to invest for maximum candidate engagement? We’re bringing top minds together to break down how they’re solving the attribution gap today and reveal what the future could look like with the right tools in place.
What we’ll discuss:
- The way companies today are measuring the impact of their employer brand
- How they know where to invest their employer brand dollars to drive interest with qualified candidates
- The impact an attribution model would have on the employer brand and recruitment marketing industry
- and more!
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