Built In Webinar
Recruitment is Now Marketing:
The Critical Shift To Employer Branding
November 21 at 11:00 am CT
Traditional recruitment methods are no longer enough to hire top tech talent. Employer-brand strategies are essential for attracting and converting the hardest to fill tech roles.
Join Maria Christopoulos Katris, Co-Founder & CEO of Built In, to explore the critical role of employer branding in tech hiring, backed by survey data from candidates and industry leaders nationwide.
Discover key findings and actionable strategies, including:
- Shifting Behaviors: Every 10-15 years, candidate behavior sees a significant shift.
- Selective Candidates: 43% of tech professionals take time to respond to recruiters.
- Inbound Isn’t Enough: High volumes of inbound candidates don’t always solve hiring challenges.
- Rethink ROI Metrics: Recruiters must move beyond ATS data and embrace multi-touch attribution.
- The Future of TA: CRM-driven approaches support candidate nurturing and advanced analytics.
- Global Reach: Tailor employer branding to the specific needs of each market.
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