Be the company AI recommends and top talent chooses.

See how your employer brand shows up in the AI tools candidates are using to discover, evaluate, and choose their next employer. Built In’s Employer Brand Reputation Score helps you measure and shape your employer reputation so you can be visible, trusted, and chosen in tools like Chat GPT, Perplexity, and Gemini.

  • Understand how AI interprets your workplace, culture, and benefits
  • Identify gaps that may be costing you qualified candidates
  • Receive clear, actionable guidance to improve visibility and credibility

Measure your Employer Brand Reputation (EBR) Score

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