AI has entered the job search. If your brand isn’t showing up, you’ve already lost.
Why it Matters: 37% of job seekers use AI tools like ChatGPT to discover companies and roles. They’re not just browsing job boards, they ask the internet who they should work for. If your brand isn’t findable, credible, and compelling in those moments, you’re invisible.
Not sure where to start? In this TED-style talk, Built In CEO Maria Katris unpacks the new AI-powered candidate journey and explains how to be found and chosen by top talent
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