As a well-established digital media company, Epsilon-Conversant wanted to distinguish itself within the Chicago tech scene. “In a very noisy industry, the question becomes: How do you stand out from the crowd and actually show brand strength?” says Brian Bielawski, senior manager of talent acquisition at Epsilon-Conversant.
Launching its Built In profile in 2019, the team set out to expand its recruitment marketing efforts and generate brand awareness. “We saw Built In as a chance to elevate our name and gain third party validation,” says Bielawski.
Aaron LeMay’s experience bears that out. The talent acquisition specialist says: “The content, branding, careers — there’s so much we’re getting out of this. It’s not only a great platform but it’s backed by data. We can see where we’re at and where we have room to adjust.”
The benefits of Built In expanded beyond the team’s going-in assumptions. “We went into this partnership with the understanding that Built In is a home for tech, but it’s so much more,” says LeMay, who calls Built In Chicago a one-stop-shop for quality inbound candidates.