Carrot started its partnership with Built In in May 2021 and the team immediately got to work building out the company’s national employer brand online. Kern’s team and stakeholders in marketing outlined the core elements of the Carrot brand that they wanted to show candidates across the country. Then they built out Carrot’s employer profile and participated in their first piece of content in June, followed by another in September.
Kern appreciated the guidance that Built In offered as her team used content and employee stories to amplify the brand and reach potential candidates.
“It’s a candidate’s market and prospective employees want to know, ‘What is Carrot saying versus another company I’m looking at? What are the vibes I’m getting from this company?’” said Kern. “Built In gives us the power to showcase our inclusive culture, and that’s super important in this market.”
Carrot also garnered organic Built In press. The company was featured on our 100 Best Remote-First Companies to Work for in 2022 list, and two Carrot employees were awarded Built In’s 2022 Moxie Awards for being impactful women in their workplace.
Kern said this news drove a lot of brand awareness and engagement online and gave candidates another valuable peek into their culture. The combination of branded and organic content gave Carrot and its staff lots of material to share on their networks as recruitment tools.
And in less than a year, those efforts paid off.