5-Step Guide to Building a Business Case for Employer Branding Work
Even though employer branding can be critical to achieving business goals, it can be challenging to obtain funds. Therefore, talent leaders must present a strong business case that justifies the expense. This guide walks you through the five steps you can take to ensure your organization’s budget allocates funding for employer branding efforts.
What You'll Learn
- How to align your employer brand with business needs
- The ROI of employer branding
- Tools to optimize your employer brand
- Ways to combat objections of funding your employer brand
