How to Leverage an “Always-On” Brand
How HR Leaders Can Leverage an "Always-On" Brand to Attract Top Tech Talent.
Whether companies are actively hiring hard-to-fill tech roles, building candidate pipelines for the future or looking to retain their existing teams, an ‘always-on’ brand strategy is a must-have, not a nice-to-have. In this guide, we’ll discuss the different types of owned and earned content that attract talented hires and how to easily create and disseminate that valuable content.
What You'll Learn
- The types of content to focus on when building your employer brand.
- The value of content in recruitment.
- The difference between owned and earned media and why both are valuable.
- Disseminating laser-focused content across the technology landscape — geographically, demographically and more.
